Pradeep, KrishnatraySen, Shuktara2024-11-202024-11-20199800361http://ir.mica.ac.in/handle/123456789/9012166p.en-USmarketing researchconsumer behaviouractivities prior to and after the purchasesbehaviour patternsmotivationsbeliefsopenionsattitudesenvironmental influencesunderstanding criticalityfurther investigation quantificationConsumer behaviour in the case of 'unmentionable' products, among females : an attempt to apply the Engel-Blackwell-Miniard modelThesis