Discovering AI-driven purposeful political brand content to influence the voters’ attitude

Jain, VarshaSharma, Himani2024-12-162024-12-162024Jain, V., & Sharma, H. (2024). Discovering AI-driven purposeful political brand content to influence the voters’ attitude. International Journal of Market Research. https://doi.org/10.1177/14707853241309294https://ir.mica.ac.in//handle/123456789/9197enDiscovering AI-driven purposeful political brand content to influence the voters’ attitudeArticle