Understanding the emergence of aspirational luxury and the role of digital platforms among women consumers in India. By Varsha Jain, B.E. Ganesh, and Dhruvin Chauhan

Jain, VarshaGanesh, B.E.Chauhan, Dhruvin2024-01-212024-01-212016http://ir.mica.ac.in/handle/123456789/6929en-USUnderstanding the emergence of aspirational luxury and the role of digital platforms among women consumers in India. By Varsha Jain, B.E. Ganesh, and Dhruvin ChauhanArticle