Conceptualising celebrity endorsement: the Indian advertiser’s perspective by Varsha Jain, Subhadip Roy, Mari Sudha, and Aarzoo Daswani

Jain, Varsha2024-01-212024-01-212009http://ir.mica.ac.in/handle/123456789/6847en-USConceptualising celebrity endorsement: the Indian advertiser’s perspective by Varsha Jain, Subhadip Roy, Mari Sudha, and Aarzoo DaswaniArticle