MICA2025-03-112025-03-112025-01-08https://www.youtube.com/watch?v=ahsj6gU9mH8&list=PL9uPuGAyHIQjlOBB2Qq-CGbgI7r9NZAke&index=2https://ir.mica.ac.in//handle/123456789/991311th International Communication Management Conference (ICMC 2025) from January 7–9, 2025. This year’s theme, “Marketing in the Digital Age: Navigating Disruptions and Embracing Innovations,” highlights the transformative impact of technology on marketing research and practices. MICA, Where Management Meets Creativity for more info, visit: www.mica.ac.inenVideo