Role of branding in sustenance of small and medium enterprises : a study of process of branding from start-up to growth phase of SMEs in communication sector

Gautam Raj JainGupta, Nisha2024-01-042024-01-042010002962002963http://ir.mica.ac.in/handle/123456789/598253p.en-USRole of branding in sustenance of small and medium enterprises : a study of process of branding from start-up to growth phase of SMEs in communication sectorThesis