Nirmal GoswamiRekha Achuthan2023-12-152023-12-15199700880089http://ir.mica.ac.in/handle/123456789/5336iii, 58p.en-USclient servicingcorporate communicationsimage buildingimpact of publicawarenesspublic relation campaigncultural varietiesIndiaMRF - silent persuasion and high visibilityThesis