Thakur, Sukaran2024-11-202024-11-202024Thakur, S. (2024). Digital brand governance. In P. Shroff-Mehta., J.N. Sheth., J. Garrison., & S.R. Mehta (Eds), The Routledge handbook of global and digital governance crossroads: Stakeholder engagement and democratization. Taylor & Francis.http://ir.mica.ac.in/handle/123456789/9115enDigital brand governanceBook chapter