Proposing a framework of observe-hypothesize-challenge-resolve (ohcr)teaching moves for knowledge construction in marketing pedagogy

Ashutosh DuttRaj, Ranjit R.2024-01-042024-01-0420193997http://ir.mica.ac.in/handle/123456789/645455p.en-UShypothesizemarketingpedagogyProposing a framework of observe-hypothesize-challenge-resolve (ohcr)teaching moves for knowledge construction in marketing pedagogyThesis