Pradip ChakravartySvetleena Choudhary2023-12-152023-12-1520010086500866http://ir.mica.ac.in/handle/123456789/483948p.en-USchildrencognitive developmentlifestylemedia patterns of childrenmedia habitsmedia graphicsproduct consumption patternslinkage with media usageisolate opportunity areasneed gapsrelationship between children share with pormotional schemeseffectiveness of promotional schemesThe efficacy of consumer promotions as a media channelThesis