2024-08-212024-08-212024-03-06https://www.hindustantimes.com/brand-stories/sharpen-marketing-prowess-with-mica-strategic-brand-management-and-communications-program-101709713526513.htmlhttp://ir.mica.ac.in/handle/123456789/8303Emphasising the significance of the branding function in organizations, Anita Basalingappa, Professor of Marketing at MICA, said, “Brand Management has become a cross-functional responsibility. In today's era of instant information, effective brand management is crucial. We are pleased to collaborate with Emeritus for this program to reach out the larger community of learners who recognize the importance of staying abreast with contemporary strategies in an ever-connected world.”enMICA & Emeritus28-week program