K. VenkataramanCharu Aggarwal2023-12-152023-12-1519990043400435http://ir.mica.ac.in/handle/123456789/468062p.en-USadvertising agencyclient servicingnew account planning sytemidentifying new parametersexisting systemThompson planroadmapspringboarddeveloping new account planning systemThe crystal ball : a new account planning kitThesis