Consumer response to visual merchandizing of private label brands at point of purchase in the food and grocery category at multi brand retail stores

Mini MathurRaje, Neeraj2024-01-042024-01-0420153784http://ir.mica.ac.in/handle/123456789/625247p.en-USConsumer response to visual merchandizing of private label brands at point of purchase in the food and grocery category at multi brand retail storesThesis