Brand Building in the Era of Mobility and Emergence of 'New Imagined Communities': A Conceptual Analysis by Anshul Khandpal and Santosh K. Patra

Patra, Santosh2024-01-212024-01-212013http://ir.mica.ac.in/handle/123456789/6753en-USBrand Building in the Era of Mobility and Emergence of 'New Imagined Communities': A Conceptual Analysis by Anshul Khandpal and Santosh K. PatraArticle