2024-12-192024-12-192024-12-19https://ir.mica.ac.in//handle/123456789/9206MICA Dean Dr. Githa Heggde, and also the Co-Convenor of the Education panel of CII said, “Women-led SMEs are not just contributors to the economy but powerful drivers of innovation and change. By leveraging technology, storytelling, and consistent branding, we can empower these enterprises to build trust, authenticity, and long-lasting connections with their audiences. This roundtable discussion at MICA, in my opinion is a powerful step towards enabling women entrepreneurs to thrive and prevail in the current competitive market by effective marketing and branding strategies.”enWomen-led SMEs.Marketing and Branding StrategiesGitha Heggde