Generative AI in marketing: Promises, perils, and public policy implications

Kumar, V.Gupta, Shaphali2024-09-202024-09-202024Kumar, V., Kotler, P., Gupta, S., & Rajan, B. (2024). Generative AI in marketing: Promises, perils, and public policy implications. Journal of Public Policy & Marketing, https://doi.org/10.1177/07439156241286499http://ir.mica.ac.in/handle/123456789/8384enGenerative AI in marketing: Promises, perils, and public policy implicationsArticle