A comparative study of international and Indian beer consumption culture and its implications on the marketing and communication strategy for the India market

Deval KartikAgrawal, Vineet2023-12-152023-12-152010003008003009http://ir.mica.ac.in/handle/123456789/560363p.en-USA comparative study of international and Indian beer consumption culture and its implications on the marketing and communication strategy for the India marketThesis