Understanding the role of sweet and bitter eWoM on purchase behaviour of Indian consumers for a technological product by Varsha Jain, B.E. Ganesh, and Dhruvin Chauhan

Jain, VarshaGanesh, B.E.Chauhan, Dhruvin2024-01-212024-01-212016http://ir.mica.ac.in/handle/123456789/7809en-USUnderstanding the role of sweet and bitter eWoM on purchase behaviour of Indian consumers for a technological product by Varsha Jain, B.E. Ganesh, and Dhruvin ChauhanOther