Nirmal GoswamiA. Mujeeb Khan2023-12-152023-12-15199700490050http://ir.mica.ac.in/handle/123456789/4970xi, 104p.en-USclient servicingpurchase decisionschildren as influencerschanging valuesociological explanationsparental responserequesting styles and appealChildren as influencers in purchase decisions of familyThesis