2024-08-252024-08-252024-04-05https://www.adgully.com/mica-ahmedabad-embraces-sports-business-specialisation-144113.htmlhttp://ir.mica.ac.in/handle/123456789/8310Reflecting the dynamic changes in India's sports landscape, MICA (formerly known as Mudra Institute of Communications, Ahmedabad) announced the addition of a sports business specialisation to its curriculum. This significant development comes as the institution responds to the burgeoning opportunities and transformations within the sports industry across the nation. Renaming one of its most prominent areas, 'Media and Entertainment Management' to 'Media Entertainment and Sports', MICA will now offer a spectrum of courses including sports business, gaming, and e-Sports, among others, according to an official release.ensports business specialisationin MICA curriculum