Eexpectations v/s reality : a study on meme and real time marketing in India

Dharun KasilingamSingh, Siddharth2024-01-042024-01-0420214012http://ir.mica.ac.in/handle/123456789/646962p.en-USmeme phenomenonadvertisingrelaibilityvalidityexpectations v/s realitymarketingIndiaEexpectations v/s reality : a study on meme and real time marketing in IndiaThesis