Jain, AyushiSarkar, NeelavPandey, NehaJha, SakshiRao, SiddharthVikash,2024-03-012024-03-012023http://ir.mica.ac.in/handle/123456789/7872Rural Immersion Report - Ambuja Cement FoundationThe solution to be proposed for bridging this gap, or connecting to the right people, is a mediating platform over the internet. The platform is a database of farmers and their corresponding profiles - data on their produce, quantity, soil quality, and so on. This database can be accessed by the 2500 or odd companies that Balaji has in its tie-ups. The consumer journey ends with the selection of the produce and farmers by the company, either ordering in anticipation and/or ordering available produce. This will also help in reducing the present telephonic communication Balaji is using as a channel to connect with their customer companies and a much more efficient, faster approach to help the farmers.enagriculture developmentFPOproduction techniques