Basalingappa, Anita2025-02-222025-02-222021Marketing theory in marketing education and marketing discipline: A critical perspective [Conference Abstract]. In S. Sarangi., M. Pathak-Shelat., D. Kallol., & N. Mohanty (Eds.), ICMC 2021: MICA’s 07th International Communication Management Conference. (pp. 15-16). Ahmedabad: Excel India Publishers.https://ir.mica.ac.in//handle/123456789/9773enMarketing theory in marketing education and marketing disciplineOther