Pandya, SaurabhJoshi, DhruveshNaik, NaishaTiwari, PoojaVyas, PaavanKejriwal, Vishakha2024-07-062024-07-062024PGDM Batch 2023-25http://ir.mica.ac.in/handle/123456789/8039MI IMPACT Immersion Project - City: Ahmedabad District: Ahmedabad State: GujaratShivalik Group and Managing Director Mr. Chitrak Shah, face the challenge of establishing a solid digital presence to effectively communicate their brand's story, achievements, and values in the competitive real estate sector. Despite their success and contributions to Ahmedabad's urban development, their limited digital engagement and underutilized online platforms hinder their ability to reach a broader audience and showcase their leadership and innovation in the industry. This gap in digital strategy impacts brand visibility, customer engagement, and the potential for Mr. Shah to be recognized as a thought leader.encustomer engagementcorporate communicationdigital strategy