Crafting clarity: Leveraging large language models to decode consumer reviews

S.V., PraveenDutt, Ashutosh2024-07-232024-07-232024Parveen, S.V., Gajjar, P., Ray, R.K., & Dutt, A. (2024). Crafting clarity: Leveraging large language models to decode consumer reviews. Journal of Retailing and Consumer Services, 81, 103975.https://doi.org/10.1016/j.jretconser.2024.103975http://ir.mica.ac.in/handle/123456789/8116enCrafting clarity: Leveraging large language models to decode consumer reviewsArticle