The effect of social media communications on travellers’ brand switching intention: an Ecotel's perspective by Jay Trivedi, Parvinder Arora and Sigma Soni

Trivedi, JayArora, ParvinderSoni, Sigma2024-01-212024-01-212022http://ir.mica.ac.in/handle/123456789/7091en-USThe effect of social media communications on travellers’ brand switching intention: an Ecotel's perspective by Jay Trivedi, Parvinder Arora and Sigma SoniArticle