2024-08-102024-08-102024-07-06https://www.deepakbbhatt.com/post/book-review-the-future-of-purpose-driven-branding-signature-programs-that-impact-inspire-both-buhttp://ir.mica.ac.in/handle/123456789/8239"The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society" by Prof. Varsha Jain and David Aaker is a profound exploration into the evolving landscape of branding. As businesses increasingly recognize the importance of integrating purpose into their core strategies, this book serves as both a guide and an inspiration. Jain, a distinguished academic in the field of marketing, and Aaker, a renowned branding expert, combine their expertise to present a compelling case for purpose-driven branding.enBook reviewhe Future of Purpose-Driven BrandingVarsha Jain