Identification and analysis of factors that help build brand loyalties towards sports teams among sports fans in context of the Indian premier league

Ashok RanchodChopara, Pranav2023-12-152023-12-152010002968002969http://ir.mica.ac.in/handle/123456789/558273p.en-USIdentification and analysis of factors that help build brand loyalties towards sports teams among sports fans in context of the Indian premier leagueThesis