Pradeep KrishnatraySwaminath S.2023-12-152023-12-1519990049000491http://ir.mica.ac.in/handle/123456789/472382p.en-USenglish newspaper readershippsychographic profilingbrand loyaltyRichins and Dawson Materialism ScaleKahle's List of Values (LOV)Scalemedia habits and profileAn attempt at psychographic profiling of newspaper readersThesis