Purpose and use of media channels by start-ups to build a brand. By Manmeet Kaur, Bijal Mehta and Rasananda Panda

Panda, Rasananda2024-01-212024-01-212016http://ir.mica.ac.in/handle/123456789/6934en-USPurpose and use of media channels by start-ups to build a brand. By Manmeet Kaur, Bijal Mehta and Rasananda PandaArticle