Nirmal GoswamiVivek Kumar2023-12-152023-12-15199600200021http://ir.mica.ac.in/handle/123456789/4692104p.en-USclient servicingconsumer sales promotionbuying behviourpromotion strategystrategy v/s tacticsrecent developmentsfailuresuccessConsumer sales promotion : a view to a killThesis