Understanding the connect betwen the use of media for promoting brands among Indian rural consumers and it's impact : a study in the east-west belt of India

Arbind SinhaParashar, Shreya2024-01-042024-01-042011003372003373http://ir.mica.ac.in/handle/123456789/5830en-USUnderstanding the connect betwen the use of media for promoting brands among Indian rural consumers and it's impact : a study in the east-west belt of IndiaThesis