Plugged into the future: How immersive technologies are changing service experiences?

Pande, TanushreeDas, Kallol2025-04-242025-04-242025Sama, R.R., Pande, T., Sharma, K., & Das, K. (2025). Plugged into the future: How immersive technologies are changing service experiences?. Journal of Service Theory and Practice. https://doi.org/10.1108/JSTP-12-2024-0465https://ir.mica.ac.in//handle/123456789/10137enPlugged into the future: How immersive technologies are changing service experiences?Article