Pradeep KrishnatraySatyanarayana Sastry2023-12-152023-12-151997009400197http://ir.mica.ac.in/handle/123456789/5380v, 62p.en-USmarketing researchgeodemographicshousehold livigsdemographicsownership of durableslifestylefamilyeducationincomeA study on the relevance of geodemographicsThesis