Identifying and evaluating digital nudging techniques and understanding consumer behaviour in context of indian fmcg food e-commerce

Falguni Vasavada OzaNarang, Samartha2024-01-042024-01-0420214023http://ir.mica.ac.in/handle/123456789/648350p.en-USidentifying and evaluatingnudging techniqueunderstanding consumer behaviourIndian FMCGfood e-commerceIdentifying and evaluating digital nudging techniques and understanding consumer behaviour in context of indian fmcg food e-commerceThesis