Nirmal GoswamiTithi Ghosh2023-12-152023-12-151997104http://ir.mica.ac.in/handle/123456789/5491v, 63p.en-USclient servicingsponsorshipeventskindsbrandmeasuring impact of sponsorshipdebatesproduct launchespagentsawardsSponsorship : from management ego to marketing successThesis