Vijay NagrarePrem Chandra Kamath2023-12-152023-12-1519980032700328http://ir.mica.ac.in/handle/123456789/4663109p.en-USclient servicingfashion retailingexhibitsretail outletsprint mediabroadcast mediaconvrgent of internal communicationThe science and art of fashion retailing : an integrated communications perspectiveThesis