To understanding the Salwar Kurta consumer of the SEC a category and study her reaction to the concept a 'National brand' of Salwar Kurta

Rajneesh KrishnaJagdish, Manasi2023-12-152023-12-152003001181001182http://ir.mica.ac.in/handle/123456789/4939en-USconsumer attituedsnational and local brandsbrandingTo understanding the Salwar Kurta consumer of the SEC a category and study her reaction to the concept a 'National brand' of Salwar KurtaThesis