Pradeep KrishnatrayNisha Sampath2023-12-152023-12-151997007900193http://ir.mica.ac.in/handle/123456789/5247vii, 66p.en-USmarketing researchproduct evaluationcountry of origineffectsschematic representationmulti-faceted constructcountry imageproduct imagepurchase behaviourAn examination of country of origin effects in product evaluationThesis