Understanding Bi-directional media consumption in online shopping: A case of three cities in India by Varsha Jain, Ganesh B.E., Amrita Bansal

Jain, VarshaGanesh, B.E.Bansal, Amrita2024-01-212024-01-212018http://ir.mica.ac.in/handle/123456789/7008en-USUnderstanding Bi-directional media consumption in online shopping: A case of three cities in India by Varsha Jain, Ganesh B.E., Amrita BansalArticle