Understanding airline brand equity drivers: lessons from a multiple case study by Kallol Das, Karman Khanna and Surankita Ganguly

Das, KallolKhanna, Karman2024-01-212024-01-212017http://ir.mica.ac.in/handle/123456789/7814en-USUnderstanding airline brand equity drivers: lessons from a multiple case study by Kallol Das, Karman Khanna and Surankita GangulyOther