Subrat SarangiSingh, Tanveer2024-01-042024-01-0420214013http://ir.mica.ac.in/handle/123456789/647150p.en-USconsumer behaviourresearchliteraturecross channelmultichannelomnichannelretalingshoppingMaking a conceptual omnichannel supply chain model using various variables that play role in omni channel shopping environmentThesis