Pradip ChakravartyAbu Huzaifa Mallick2023-12-152023-12-1519970010800109http://ir.mica.ac.in/handle/123456789/4981v, 94p.en-USmedia planningtelevision researchqualitative researchaudience expectationspretesting systemsoap operascore calculationevaluation procedureWhat do audience want - and why ? : a study to assess television references of the youth of AhmedabadThesis