Chakraborty, AmritaJain, Varsha2024-12-062024-12-062024Chakraborty, A., Jain, V., & Belk, R. (2024). Exploring avatar selves in the metaverse: Consumer co-creation of experiences. Journal of Consumer Behaviour, https://doi.org/10.1002/cb.2440https://ir.mica.ac.in//handle/123456789/9166enExploring avatar selves in the metaverse: Consumer co-creation of experiencesArticle