2024-07-082024-07-082024-04-17http://ir.mica.ac.in/handle/123456789/8072The first five to six years were all about establishing the brand, says Prof Santosh K. Patra, chairperson - media, entertainment and sports business (MESB) department, and head of centre for media, entertainment and sports (CMES) at MICA.enProf. Patra Sir review