A study to analyse the gaps that exist in the account planning systems in their capacity to focus on relevant human truths and give the brands a role in peoples life

Santosh DesaiDheeraj Sinha2023-12-152023-12-1519990043800439http://ir.mica.ac.in/handle/123456789/4683112p.en-USadvertising agencyaccount planningbrandingrole of account planningstrategyaccount planning systemsconsumer insightsbrand analysiscommunication strategymeasuring effectivenssconsumer motivationA study to analyse the gaps that exist in the account planning systems in their capacity to focus on relevant human truths and give the brands a role in peoples lifeThesis