Das, KallolMungra, Yogesh2025-10-292025-10-292025Das, K., Mungra, Y., Malhotra, N.K., & Kumar, V. (2025). Understanding the defining characteristics of a high-quality conceptual article. European Journal of Marketing, https://doi.org/10.1108/EJM-04-2025-0301https://ir.mica.ac.in//handle/123456789/10359enUnderstanding the defining characteristics of a high-quality conceptual articleArticle