Positioning of media brands : adding a dimension to media analysis

P. K. SinhaVivek Kumar2023-12-152023-12-1520000069000691http://ir.mica.ac.in/handle/123456789/478659P.en-USpositioningmedia brandspersonality traitsperceptual mapsmedia classesproduct categoriesmedia vehiclesconsumer brandspersonality of specific publications and channelsPositioning of media brands : adding a dimension to media analysisThesis