2024-08-102024-08-102024-07-25https://www.afaqs.com/news/martech/mica-and-webengage-launch-tech-tonic-course-to-train-students-in-consumer-tech-and-campaign-managementhttp://ir.mica.ac.in/handle/123456789/8245MICA Ahmedabad introduces 'Tech Tonic - Consumer Tech and Campaign Management' course to train students in Consumer Technology, Retention Marketing, and Campaign Management, reflecting the shift towards prioritising customer retention in marketing strategies.enMICA Introducednew CourseConsumer Tech and Campaign Management’