A ready reckoner for the media weights and media schedule for the top 15 categories for the period. July 2001

Anand KalidasSapra, Isha2023-12-152023-12-152003001175001176http://ir.mica.ac.in/handle/123456789/4935en-USA ready reckoner for the media weights and media schedule for the top 15 categories for the period. July 2001 - December 2001Thesis